What next for the Events Industry?
The Pandemic has fast forwarded the way we run events, rather than change them. As a consequence, there has been a monumental shift to virtual…understandably.
However, what it has exposed, is the Why?
- Why are we organising the event?
- What is the purpose?
- Who is the audience?
- What is the best way to deliver the event to achieve the greatest engagement?
Once we have the answers to the above questions, we can then determine whether the event should be:
- Live in person
- Hybrid, an in-person event combined with a virtual audience
- A Virtual Event
If information is being communicated to delegates with very little networking or engagement with each other, then a virtual event may well be the most cost-effective solution. Previously these events were nearly always held in person… as that’s the way they had always been held.
The Pandemic has helped organisers relook at the ‘why’ and as a knock on, Virtual events have the opportunity to significantly reduce the costs for both organisers and the delegates (no travelling time, overnight accommodation etc) and the outcome is potentially a more positive experience for all stakeholders.
The main area that is harder to replicate virtually (at the moment) is the human interaction Whilst this is not important for all events, for those that are, a hybrid solution gives the opportunity for delegates who are able to attend in person, the opportunity to have those business conversations ‘in the flesh’. For the delegates unable to attend, there is still an opportunity to engage as much or as little as they want.
Until organisations feel 100% comfortable in running ‘in person’ events and delegates are able to return in the numbers to make a fully ‘in person’ event sustainable, the future will be leading toward a hybrid solution in a Covid secure environment.